Essor Gestion — Commercial & Industrial Cleaning

Repositioning Essor Gestion as the cleaning partner for government, university, and complex facilities.

Quick Facts

Key project details that anchored Essor Gestion’s procurement-ready message.

Client

Essor Gestion

Sectors

Commercial Cleaning · Industrial Cleaning · Facilities Maintenance

Industries Served

Government Buildings, Universities, Public & Private Facilities

Scope & Year

2023

Services

Strategy, Visual Assets, Landing Page / Portfolio, EDM, Direct-Mail Campaigns

Regions

Québec, Canada

Challenge

Essor Gestion needed a credible story that showcased the migration of their large-scale commercial and industrial cleaning operations to a fully digital footing. Procurement teams evaluating government buildings and universities could not see how their new systems supported compliance or readiness to service complex facilities.

Industrial cleaning crew preparing equipment in a large facility — Complex facilities such as universities and government buildings require rigorous cleaning protocols.

Approach

We reframed Essor Gestion’s narrative around their cleaning expertise and newly digitized workflows, mapping every service proof point to procurement criteria for public institutions. The hero story, credentials, and portfolio structure were rewritten to emphasize compliance, operational scale, and bilingual service delivery backed by real-time data.

New Essor Gestion brandmark highlighting industrial cleaning focus.

Our design team introduced a refreshed visual system—palette, typography, and photography—that connected the new brandmark with imagery from actual facilities work. We extended the story into French and Spanish EDM sequences and direct-mail kits, aligning layouts so procurement teams could compare compliance metrics at a glance.

Each print and digital touchpoint incorporated a dedicated landing experience. We embedded a campaign QR code to funnel decision-makers to technical documentation, service SLAs, and booking requests without friction.

QR code for Essor Gestion campaign — QR code linking to service details and booking portal.

Results

Shorter evaluation cycles thanks to a procurement-ready narrative and evidence-based visuals.
Higher engagement from public-sector buyers via bilingual EDM and direct-mail touchpoints.
Consistent brand recall across portfolio, email, and print through the refreshed Essor Gestion identity.