Artek Nexus is building the digital face of this luxury development — blending Scandinavian minimalism with cutting-edge interaction design.
The mandate extended beyond selling residences. Our team was tasked with translating the Laurentian lifestyle into a responsive ecosystem where architectural storytelling, booking workflows, and data capture harmonize. We mapped buyer emotions across the entire journey—from the first glimpse of the alpine terrain to reserving a model—then orchestrated content and interactions to mirror that rhythm.
Every screen now feels like an invitation to explore: precise typography, micro-interactions powered by GSAP, and a modular layout ready to scale as presales progress. It's a digital atelier where lifestyle aspiration meets transactional clarity.
Our design language draws from Nordic restraint and the warmth of the Laurentians, resulting in a refined yet welcoming interface that guides high-intent buyers.
Muted stone, charcoal, and alpine green echo the terrain, while generous whitespace and slow reveal animations convey calm sophistication. Typography blends a stately serif for headlines with a modern sans serif system for UI clarity.
A geometric grid system references the architecture's clean lines. Natural texture overlays, soft gradients, and atmospheric photography ensure the site feels tactile even in digital form.
We choreographed the flow from inspiration to conversion: scroll-triggered mood boards, interactive model selectors, virtual tours, and guided booking funnels that surface availability in real time.
A modular framework engineered for storytelling, conversion, and seamless content management.
Navigate curated 3D models and dynamic floor plans with contextual amenity callouts.
Interactive storytelling showcases geothermal, solar, and LEED-ready systems through animated infographics.
Secure funnels for buyers and brokers featuring automated CRM sync and priority release notifications.
Real-time construction updates blended with gallery content, drone footage, and milestone badges.
Immersive 360° walkthrough of clubhouse amenities and social hubs with guided hotspots.
The platform functions as a conversion engine, aligning marketing, brokers, and buyers around live inventory.
We engineered gated presale registration flows that sync instantly with the client's CRM, enabling tailored follow-ups and qualification scoring. Listing syndication feeds keep partners updated, while embedded broker toolkits provide shareable specs, brand assets, and co-branded collateral.
Performance dashboards surface SEO insights, engagement patterns, and lead attribution across channels. These metrics inform automated nurture sequences and dynamic content blocks that keep the narrative fresh throughout construction phases.
Layered motion design and cinematic imagery immerse visitors in the alpine setting without overwhelming usability.
Decision points are surfaced contextually—whether comparing models, requesting a tour, or joining the presale queue.
Headless architecture ensures content editors can launch new phases, assets, or amenities with ease.
"We approached this site not just as a marketing tool, but as a digital embodiment of the Alpine lifestyle — immersive, intuitive, and future-ready."
— Artek Nexus Design Team
Partner with Artek Nexus to craft immersive digital ecosystems that convert high-intent buyers and accelerate presales.
Work with Artek Nexus