Brand Identity Feature
How a disciplined black‑and‑white system with gold accents helped Belcir speak the language of designer retail — and win major mandates.
Belcir services designer flagships and premium retail floors where every surface — glass, marble, metal — must look immaculate under unforgiving lighting. We created a fashion‑magazine identity that projects discretion, precision, and polish.
Traditional janitorial visuals undersell craftsmanship in couture spaces. Stakeholders expect fashion‑grade decks and confident typography that say “we understand your world.”
Think GQ for facilities: bold display type, generous white space, and gold used like jewelry — sparingly, impactfully.
We anchored the system with Bebas Neue for display, Inter for clarity, and a restrained palette: black/white + gold. A modular quote deck behaves like a lookbook: full‑bleed imagery, captioned detail shots, and clear service modules that buyers can skim fast.
The editorial identity supported Belcir in securing a multi‑million‑dollar mall mandate in Montréal (Royalmount) — cited by stakeholders as a differentiator alongside operational readiness.
